Privacy Policy

1. Who We Are

U Good LLC is a [State of formation] limited liability company. You can reach us at:

• Email: support@ugoodreachout.com
• Mailing address: 347 5th Ave Suite 1402 New York NY 10016

For all privacy questions, opt-out requests, or to exercise the rights described in Section 10, contact us at the email above.

2. Information We Collect

We collect the following categories of information.

2.1 Information you provide directly

• Member account information: your full name, email address, mobile phone number (in E.164 format), and time zone.
• Check-in preferences: the day(s) and time(s) you select for your scheduled check-ins.
• Accountability buddy contacts: the name(s) and mobile phone number(s) of the 1 to 3 accountability buddies you designate to receive alerts if you miss check-ins.
• Payment information: your subscription is processed by Stripe. We do not collect or store your full card number, expiration date, or CVV. Stripe provides us with a customer ID, the last four digits of the card, the card brand, and the billing email associated with your subscription.
• Support communications: any information you send us when you contact support, including the contents of your message.

2.2 Information collected automatically

When you visit the website or use the Service, we automatically receive:

• IP address, approximate location derived from IP, browser type, operating system, device identifiers, referring URL, pages viewed, and timestamps.
• Cookies and similar technologies used to keep you signed in, remember preferences, and analyze website usage.

2.3 Information related to SMS interactions

For every check-in message we send and every reply we receive, we log:

• The phone number sent to or received from.
• The message timestamp.
• Whether you replied (used to determine missed check-ins).
• The contents of inbound messages you send to our number.

3. How We Use Your Information

We use your information to:

• Deliver the core Service — scheduling and sending check-in SMS messages, processing your replies, and alerting your designated buddies if you miss three consecutive check-ins.
• Process your subscription payments and manage your account.
• Send you transactional and account messages (billing receipts, subscription changes, password resets, service notices).
• Provide customer support and respond to your requests.
• Maintain, secure, troubleshoot, and improve the Service.
• Detect and prevent fraud, abuse, and violations of our Terms of Service.
• Comply with legal obligations and enforce our agreements.

We do not use your information, your phone number, or your accountability buddies' information to send marketing or promotional messages from third parties.

4. SMS Messaging Program

4.1 Consent

By checking the SMS consent box at signup, you agree to receive recurring SMS messages from U Good at the mobile number you provided. You also confirm that each accountability buddy you list has agreed to receive SMS alerts from U Good on your behalf if you miss scheduled check-ins. Consent to receive these messages is required to use the Service, because SMS is how the Service operates.

4.2 Types of messages

• Scheduled check-ins at the day and time you select.
• Buddy alerts sent to your designated buddies if you miss three consecutive check-ins.
• Account messages such as billing receipts, subscription confirmations, and service notices.

4.3 Frequency

Message frequency varies based on your check-in schedule and account activity.

4.4 Carrier disclaimer

Message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.

4.5 Opt out

You can opt out of SMS messages at any time by replying STOP to any U Good text message. After you reply STOP, you will receive one confirmation message acknowledging the opt-out, and you will not receive further messages. Opting out of SMS messages will end your ability to use the Service.

Accountability buddies can also reply STOP to any U Good alert to opt out of receiving further buddy alerts. If a buddy opts out, they will no longer receive alerts about you, and you remain responsible for designating another buddy if your plan requires one.

4.6 Help

Reply HELP to any U Good text message to receive help, or contact us at support@ugoodreachout.com.

5. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

We share specific, limited information with the following service providers solely to operate the Service:

Service Provider

Purpose

Information Shared

Stripe, Inc.

Payment processing and subscription management

Name, email, billing address, payment card details (entered directly on Stripe), subscription status

Twilio Inc.

SMS message delivery

Phone numbers (yours and your buddies'), message contents, message timestamps

Formagrid, Inc. (Airtable)

Member database and form intake

All member and buddy data described in Section 2.1, check-in logs

Modal Labs, Inc. (Modal)

Application hosting and scheduled job execution

All data necessary to run check-ins and trigger alerts

Each of these providers is contractually limited to using your information only to deliver services to us. They are not authorized to use your information for their own marketing purposes.

We may also disclose your information:

• To comply with applicable law, regulation, legal process, or governmental request.
• To enforce our Terms of Service or investigate potential violations.
• To protect the rights, property, or safety of U Good, our users, or others.
• In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business — in which case the acquirer will be bound by this Policy or will provide notice of any changes.

6. Accountability Buddies — Your Responsibility

When you designate accountability buddies, you are representing that:

• Each buddy is at least 18 years old.
• You have obtained each buddy's prior consent to receive SMS messages from U Good on your behalf.
• The phone numbers you provided are accurate and belong to the buddies you named.

We rely on this representation to send buddy alerts in compliance with applicable law. If a buddy did not consent or no longer wishes to receive messages, they may reply STOP to opt out at any time, or you may remove them from your account.

7. Data Retention

We retain your information for as long as your account is active and as long as needed to provide the Service. After you cancel your subscription, we retain:

• Account, check-in log, and buddy data for up to 24 months, in case you reactivate or for legitimate business purposes (audit, dispute resolution, fraud prevention).
• SMS opt-out records for at least 10 years, as required by applicable state law and carrier compliance rules.
• Billing and tax records for the period required by applicable law (typically 7 years).

After these periods, we delete or anonymize your information unless we are required to retain it longer by law.

You can request earlier deletion at any time as described in Section 10.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit, access controls, and secure storage with our service providers. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will notify you as required by applicable law.

9. Children's Privacy

The Service is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@ugoodreachout.com and we will delete it.

10. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you.
• Correct — request that we correct inaccurate or incomplete information.
• Delete — request that we delete your personal information.
• Port — request a copy of your information in a portable format.
• Opt out of SMS — reply STOP to any U Good text message.
• Withdraw consent — withdraw consent for processing where we rely on consent.
• Lodge a complaint with a supervisory authority where you live.

To exercise any of these rights, email support@ugoodreachout.com from the email address associated with your account. We will respond within the timeframes required by applicable law. We may need to verify your identity before fulfilling the request.

10.1 California residents (CCPA/CPRA)

If you are a California resident, you have the rights listed above, plus the right to know the categories of personal information we collect, the sources, the purposes for collection, and the categories of third parties with whom we share it (all disclosed in this Policy). We do not "sell" or "share" personal information as those terms are defined under the CCPA/CPRA. You may also designate an authorized agent to make a request on your behalf.

10.2 EEA, UK, and Swiss residents (GDPR/UK GDPR)

If you are in the European Economic Area, United Kingdom, or Switzerland, our legal bases for processing your information are: (a) performance of our contract with you, (b) your consent (which you may withdraw at any time), (c) compliance with legal obligations, and (d) our legitimate interests in operating and improving the Service. You have the right to lodge a complaint with your local data protection authority.

11. International Users

U Good operates from the United States, and your information will be processed in the United States. If you access the Service from outside the United States, you understand and consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

12. Cookies

We use cookies and similar technologies on ugoodreachout.com to keep you signed in, remember preferences, and understand site usage. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

13. Changes to This Policy

We may update this Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. If the changes are material, we will notify you by email or by a notice on the Service before the changes take effect. Your continued use of the Service after the changes take effect means you accept the updated Policy.

14. Contact Us

Questions, requests, or complaints about this Policy or our privacy practices:

U Good LLC Email: support@ugoodreachout.com

Mailing address: 347 5th Ave Suite 1402 New York NY 10016